Insurance will always be an integral part of an actively functioning society, a means to assist people to prepare for the worst and to live at ease in their day-to-day lives. As insurance companies, what we do is extremely important and will be relevant for all times to come. In the labor market of today, we see a great deal of weightage given to young and talented individuals searching for purpose. The chronicles of the ‘Great Reshuffle,’ where individuals are looking for more meaningful jobs after the colossal disruption caused by the pandemic.
While the insurance industry possibly didn’t rather “predict the unpredictable” in terms of the global magnitude and systemic effect of the COIVD-19 pandemic, it did still perform a fundamental role in helping the world sustain an operational society.
When faced with unforeseen circumstances, people often look towards risk management companies for solutions around how to act, and react, and perhaps mostly on how to build resistance for the next unexpected events. Just as there will constantly be unforeseen circumstances to cope with, there will ALWAYS be a need for insurance. This is another very appealing element of the insurance industry.
So, let’s pivot back to our first thought – the notion of purpose. Employees don’t seek purpose one day and expect nothing the next day. They need an all-inclusive career built on the very basis of purpose – and the insurance industry can provide them with that. Remember, there will always be a need for insurance, and thus, there will always be a need for the insurance services rendered.
Let’s work together in changing people’s expectations. Help them predict the unpredictable. The average person doesn’t necessarily know the role that insurance plays in maintaining a functioning society. They don’t know how the insurance industry is poised to predict the unpredictable. This is such an extremely crucial idea to portray, not just for the future health and sustainability of the insurance industry, but for society as a whole.